Shades of Green Landscape Architecture

Podcast Interview: From Fjords to Foundations

On this episode of What It Takes: Business Owners Tell All, we the podcast features Ive Haugeland, founder and principal of Shades of Green Landscape Architecture. Her journey is a powerful story of taking risks, following a passion, and staying true to her values while building a thriving business.
 

Originally from Norway, Ive started her career designing environmentally sensitive landscapes before making the leap to California in 2000. With no roadmap, she built Shades of Green in 2004, blending Scandinavian design principles with modern sustainability.

But what does it take to turn a creative vision into a successful business? How do you balance artistry with business strategy while staying authentic? In this episode, Ive shares the challenges, lessons, and defining moments that shaped her entrepreneurial journey.